England Rugby has renewed its partnership with Ten Toes for an additional two years. The agreement encompasses social media channel management and strategic advisory services for both the England Rugby and Red Roses accounts.
The fresh deal expands on their initial two-year relationship, which generated substantial increases in audience size and interaction across England Rugby's online presence, with Ten Toes instrumental in promoting player narratives, competitive events, and rugby community content.
This summer, Ten Toes significantly boosted the Red Roses' online presence ahead of the 2025 Women's Rugby World Cup. They coordinated player photography sessions, facilitated partnership announcements, and produced engaging storytelling to enhance squad visibility.
The extended arrangement involves Ten Toes maintaining social channel operations, generating premium content, providing tournament updates, and offering performance metrics and strategic recommendations.
"The past two years have been an incredible journey, and we're proud of the results." — Tom Biggs, Content Strategy Director at Ten Toes
"Ten Toes have been an invaluable partner in delivering growth and innovation across England Rugby and Red Roses' channels." — Nabil Hassan, Head of Content at England Rugby