TEN TOES APPOINTED TO DELIVER STRATEGIC CONTENT REVIEW FOR THE NETBALL SUPER LEAGUE

The Netball Super League (NSL) has appointed Ten Toes to lead a comprehensive review of its digital channels and content output, following a landmark year for the relaunched league.

After a 2025 season that delivered record broadcast audiences, significant growth in live attendance, and a 117% increase in social impressions, the review will provide insight into what’s working, what’s next, and how the league can continue to grow its reach, relevance, and revenue opportunities in 2026 and beyond.

Ten Toes will analyse the performance of the NSL’s central channels, as well as club accounts and athlete activity - including content produced as part of the Athlete to Icon programme - before developing a series of forward-looking strategic recommendations. The work will also explore the role of entertainment, culture, and community in shaping a content approach that reflects the NSL’s brand values and commercial goals.

The partnership forms part of the NSL’s wider ambition to become the most competitive, engaging and commercially attractive netball league in the world, with a strategy that balances elite performance with cultural relevance and best-in-class storytelling.

Maddie Coutts, Business Growth Director at Ten Toes, said: “The Netball Super League is in a brilliant place, with a distinctive identity, a growing fanbase, and a clear vision for the future.

“We’re excited to support the next phase of that journey by providing strategic recommendations - and then seeing those put into action across the league’s channels.”

Claire Nelson, Managing Director of the Netball Super League, added: “We’re at a pivotal moment in the evolution of the Netball Super League - with a passionate and growing audience, and a clear ambition to raise the profile of our league and of netball more broadly.

This review gives us the chance to take stock, celebrate what’s working, and make sure we’re building for long-term success. Ten Toes brings the perfect mix of insight, creativity and strategic thinking to help us move forward with clarity and confidence.”