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Partnership 27 March 2026

Ten Toes Champions Tom Brady Partnership for Ferrero's World Cup Campaign

Ten Toes secured and manages the talent partnership with NFL legend Tom Brady for Ferrero North America's landmark World Cup campaign.

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Culture 8 March 2026

International Women's Day 2026: Belonging, Leadership and What We Gain

On International Women's Day 2026, the theme is 'Give To Gain'. We asked our Social Media Director what women's sport has given her.

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Launch 6 February 2026

Ten Toes Launches Community Rugby Instagram Channel with England Rugby

Launched to help England Rugby connect with players, volunteers, clubs, coaches and beyond.

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Case Study 14 November 2025

The Red Roses' World Cup Impact: A Defining Moment for Women's Rugby on Social

The Women's Rugby World Cup proved to be a coming of age. The Red Roses were at the forefront.

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New Client 5 November 2025

Ten Toes Appointed to Deliver Strategic Content Review for the Netball Super League

The NSL has appointed Ten Toes to lead a comprehensive review of its digital channels and content.

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Partnership 27 August 2025

England Rugby Extends Contract with Ten Toes in Two-Year Deal

England Rugby has extended its partnership with Ten Toes for a further two years.

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Insight 14 August 2025

The 2025/26 Premier League Season: How Ref-Cam is Providing New Opportunities

Referee-mounted cameras bring fans a new perspective, opening fresh content opportunities.

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New Client 5 August 2025

Kick It Out Appoints Ten Toes to Lead Digital Comms Strategy

Football's leading anti-discrimination charity appoints Ten Toes for strategic comms support.

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Case Study 8 July 2025

Creatively Powering the Next Round with Matchroom Boxing

Supporting the world's biggest boxing promoter through a major rebrand rollout.

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Insight 26 June 2025

The AI Advantage: Driving Innovation and Intelligence in Sport

AI is already transforming how sport operates. How it's shaping strategy and fan engagement.

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Content 23 June 2025

Alessia Russo Four Part Docu-Series on Instagram

Lionesses star Alessia Russo offers fans a unique insight into her life through a docu-style series.

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Insight 4 June 2025

2025: The Year of the Female Athlete on Social Media?

Female sports stars are showing how personalities and authenticity drive visibility.

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New Client 11 March 2025

Ten Toes Secures Red Roses Ahead of Women's Rugby World Cup

Selected to support the Red Roses social media channels ahead of the 2025 Women's Rugby World Cup.

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New Client 24 February 2025

Matchroom Appoints Ten Toes as Strategic Digital Media Agency

The worldwide boxing promoter appoints Ten Toes as its lead digital agency.

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Insight 12 February 2025

What is F1 Content Without Its Drivers? In Pre-Season, We Find Out

With their most-valued stars off grid, F1 social teams face a real test of engagement strategy.

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Insight 31 January 2025

Immersive Technology: An Untouched Opportunity for Women's Sport

Women's sport is experiencing unprecedented growth. The untapped potential of immersive tech.

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Talent 9 January 2025

Ten Toes Welcomes Maro Itoje

Saracens and England star, philanthropist, and gallerist Maro Itoje joins the Ten Toes talent roster.

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Agency 18 November 2024

A New Home for Ten Toes

Ten Toes has moved to a new office befitting of a brilliant team servicing great clients.

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Partnership 8 November 2024

Women's Professional Leagues Limited Signs Anomaly

WPLL selects Anomaly, enhanced by Ten Toes' sports marketing expertise.

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Team 28 August 2024

Welcome, Jim Harris

Welcoming Jim Harris to the Ten Toes team as Digital/Social Consultant.

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Insight 1 August 2024

Beyond the Games: How Has Coverage of the Olympics Evolved?

329 events. 32 sports. 16 days. How do you cover the world's biggest multi-sport event on social?

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Insight 19 July 2024

Why Sports Organisations Need to Embrace Creator Culture

Platforms are prioritizing individuals over institutions, prompting sports organisations to tap into creator culture.

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Content 10 July 2024

Visiting Zambia to Mark Fridolina Rolfö Becoming Goodwill Ambassador for Plan International

Raising awareness of gender equality issues and the charity's work improving girls' rights.

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Insight 3 July 2024

Talking Social with Nike's Next Generation of Talent

Ten Toes delivered a presentation on social media best practice at Nike Elite Summit London 2024.

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Insight 1 July 2024

It's Tennis Season: How Social Is Driving Hype and Excitement

How social media generates excitement and drives hype during tennis season.

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Insight 14 June 2024

Maximising the Moment: Brand Behaviours at UEFA Euro 2024

How brands capitalise on the enormous audience and interest the tournament commands.

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Content 13 June 2024

LG 'My Journey': A Series of Films Showcasing Evolution

Ten Toes partnered high-profile footballers with LG to launch the new LG OLED evo through social-first content.

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Team 15 April 2024

Ten Toes Welcomes Maddie Coutts as Business Growth Director

Announcement of Maddie Coutts' appointment to the agency's new leadership role.

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Insight 7 March 2024

Lights Out: A Look at How F1 Marked the Start of the Season

Last weekend marked the start of another exciting Formula 1 campaign.

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Team 16 February 2024

We Are Delighted to Welcome Aidan Phillips-Cragg and Chloe Pizzey to Ten Toes

New team members join during expansion of sports relationships.

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Agency 14 February 2024

We're Thrilled to Have Been Shortlisted at the Sport Industry Awards 2024

Recognition of our efforts through award nominations in two categories.

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Insight 2 February 2024

Full Contact: A Big Hit for Rugby's Pursuit of Younger Audiences?

Six Nations: Full Contact debuted on Netflix following the behind-the-scenes documentary format trend.

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Talent 29 January 2024

Welcoming Leading Tennis Player Ons Jabeur to the Ten Toes Roster

World's sixth-ranked female player and two-time Wimbledon finalist joins Ten Toes.

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Insight 7 December 2023

An Introduction to WhatsApp Channels for Sports Organisations

With 2.7 billion people worldwide using WhatsApp every month, the platform offers easy access.

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Talent 15 November 2023

We Welcome Heavyweight Boxer Moses Itauma to the Ten Toes Family

Heavyweight boxing prospect Moses Itauma joins the Ten Toes talent roster.

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Insight 7 November 2023

A Look at Branded Content from Football Clubs

Branded content drives value for hosts, partner brands, and audiences receiving the content.

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Insight 13 October 2023

Digital Trends to Look Out for in the 2023-24 Barclays WSL Season

Women's football is at a turning point with emerging social media trends.

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Content 11 October 2023

Following the Success of Wingmen, We Release a New Content Series with KFC, 'Wingin' It'

Launch announcement of new KFC content series building on previous success.

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